Nykaa has released a new campaign film for its ongoing Hot Pink Sale, featuring its Brand Icon, actor Sharvari. The campaign depicts a domestic setting overtaken by the brand’s signature pink delivery boxes, highlighting the intensity of the sale and its appeal to shoppers.
In the film, Sharvari plays herself in a scene set inside a living room filled with beauty products. She faces her father, played by Darshan Jariwala, as she attempts to explain her large number of purchases during the sale. The campaign promotes offers of up to 60% off, complimentary gifts with every order, and discounts on global beauty brands.
The tension in the scene shifts when Sheeba Chaddha enters as the mother, holding a phone with the Nykaa app open. She says, “Aapka credit card milega?” prompting the father to realise that opposition to the shopping spree is pointless.
The film was directed by Shiv & Sunny, with styling by Priyanka Kapadia, makeup by Riviera Lynn, hair by Aanchal Morwani, and photography by House of Pixels. Creative direction and scripting were handled by Barebones.
The campaign reflects the scale of Nykaa’s sale and its impact on regular households, tying into the widespread popularity of the platform.
Watch the campaign video here.
