Ob & Gob Ice Creams unveils new festive campaign with cricket star Ravi Shastri and content creator Yuvraj Dua, bringing humour, Gen Z terms and a fun angle on the plate. The campaign is built around the line ‘Let’s Pop Some Cold Ones.’
With Ravi Shastri and new age creator Yuvraj Dua, the campaign aims to mix cricket’s widespread cultural appeal with contemporary humour. Shastri’s commentary style and Dua’s witty cricket jokes, the campaign aims to popularise its products and specially its sundae, keeping Gen Z as well as millennial as target audience.
The ad film revolves around Ravi Shastri hosting a party in his house, when Yuvraj arrives and everyone mistook him for the cricketer. Meanwhile Shastri asks him to join the party and specially enjoy the ice cream range from Ob & Gob, leads to an unexpected reveal of Ob & Gob’s sundae cans.
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Commenting on the campaign, Arvind Ramachandran, Chief Marketing Officer, Dairy Day Ice Creams, said, “At Ob & Gob, we like to turn the familiar on its head and have a little fun while doing it. From our unapologetically playful packaging to our sundae-in-a-can format, everything about the brand is designed to surprise, delight and spark a little chaos. With ‘Let’s Pop Some Cold Ones’, we’ve taken a familiar phrase and given it an unexpected, ice-cream twist, brought to life by the wonderfully contrasting personalities of Ravi Shastri and Yuvraj Dua. As a quick-commerce-first brand, we’re building Ob & Gob for a generation that loves discovering new things, sharing a laugh and indulging on impulse.”
