Ogilvy India has earned two shortlist spots at the 2025 Cannes Lions International Festival of Creativity, with entries in the Brand Experience & Activation and Creative Effectiveness sub-categories within the Experience and Strategy category. The nominated campaigns highlight the agency’s ability to create brand ideas that fuse innovation with cultural insight.
In the Brand Experience & Activation sub category of Experience category, Ogilvy has been shortlisted for:
- ‘Eye Test Menu’ for Titan Company Limited, under the Brand-Owned Experiences sub-category. This campaign ingeniously turned restaurant menus into functional eye test tools, demonstrating how a simple design-led idea could drive both social impact and brand salience in a clutter-free, consumer-first format.
In the Creative Effectiveness sub-category of Strategy category, Ogilvy earned a shortlist for:
- ‘Erase Valentine’s Day’ for Mondelez – Cadbury 5 Star Chocolate, in the Challenger Brand subcategory. Known for its irreverent tone, the campaign flipped a high-pressure day like Valentine’s into an opportunity to 'do nothing' — aligning perfectly with the brand’s long-standing quirky positioning, while delivering business results.
With two strong shortlists, Ogilvy India continues to showcase its creative depth and strategic playbook at Cannes Lions 2025, through work that cuts through the noise and connects meaningfully with audiences.
