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OMD India wins integrated media mandate for Ventura

The agency will lead media strategy, planning and execution for Ventura Securities’ flagship retail investment brand

BY TEAM IMPACT
Published: Aug 31, 2026 10:54 AM 
OMD India wins integrated media mandate for Ventura

Omnicom Media’s OMD India has won the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a multi-agency pitch.

Under the mandate, OMD India will handle Ventura’s media strategy, planning and execution as the investment services provider looks to strengthen its growth strategy in India’s evolving investment market.

Ventura Securities is a SEBI-registered financial services provider headquartered in Mumbai and a member of NSE, BSE, MCX, NCDEX, NSDL and CDSL. Its offerings include online stock, commodity and derivatives trading, mutual funds, demat and trading accounts, portfolio management services and customised investment planning solutions.

The account win strengthens OMD India’s presence in the BFSI category, with the agency bringing its expertise in investor behaviour, financial decision-making and changing media consumption patterns to the account.

OMD India’s pitch centred on a full-funnel media approach aimed at helping Ventura stand out in an increasingly competitive investment services market. The strategy combines audience intelligence, adaptive planning and outcome-led media orchestration to build a more responsive media framework for the brand.

Technology also formed a key part of the agency’s proposition. OMD India will leverage Omnicom Media’s AI-enabled technology ecosystem, automation capabilities and proprietary platforms. Its marketing intelligence platform, Omni, enables connected planning and optimisation across audiences, channels and outcomes, while Acxiom Real ID provides consumer intelligence and precision targeting to support full-funnel media planning.

Commenting on the win, Anisha Iyer, CEO of OMD India, said, “Today’s investors operate in an environment defined by constant information flow, evolving financial behaviours, and rising expectations from platforms they engage with. For brands in this category, growth demands far more than visibility – it requires relevance, trust, precision, and the ability to stay meaningfully connected through every stage of the decision-making journey. Ventura Securities is building for a new generation of investors, and we are excited to partner with them in shaping a media ecosystem that is adaptive, insight-led, and engineered for measurable business outcomes.”

Manu Monga, Director at Ventura, added, “Ventura’s evolution from a brick-and-mortar brokerage to an omnichannel investment platform has been driven by a clear focus on delivering a best-in-class DIY digital experience. As we enter this next phase of growth, it is important for us to partner with an agency that shares our ambition and brings category expertise, strategic thinking, and advanced media capabilities to the table. OMD India’s strong understanding of the BFSI landscape and future-ready approach made them the ideal partner for this journey.”

The mandate adds to OMD India and Omnicom Media India’s new-business momentum in 2026, further expanding the agency network’s presence across categories.

 

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  • OMD India
  • Anisha Iyer
  • Ventura Securities
  • Manu Monga

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