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OML Entertainment, a leading full-service creative and entertainment business network, has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO). With nearly two decades of experience in media and entertainment, Khatri brings valuable expertise in content strategy and revenue optimisation, which will be crucial for OML’s ongoing growth and success.
Before rejoining OML, Khatri held various leadership roles focused on content strategy and creator management. Her previous tenure at OML in 2016 saw her lead initiatives that significantly enhanced the company's market presence and revenue streams. In her new role, she will report to Tusharr Kumar, CEO of OML Entertainment, and will play a vital part in shaping the company's future by focusing on advertising, creator tech, talent representation, and long-form content production.
“I’m looking forward to driving growth at OML with Preranaa. Her extensive experience and strategic insight will be invaluable as we expand our footprint in the media and entertainment industry,” said Tusharr Kumar. “She's one of the most empathetic leaders I've had the opportunity to work with.”
Preranaa Khatri expressed her enthusiasm about returning to OML: “I am thrilled to be back at OML, a company that has always been close to my heart. I look forward to exploring new opportunities and driving growth in the content and creator space.”
Most recently, Khatri served as an independent consultant, focusing on strategic partnerships and revenue growth. Notably, she contributed to a Global Olympic Sponsor's Athlete Partnership Programme leading up to the recently concluded Paris 2024 Summer Olympics and 2024 Summer Paralympics.
OML Entertainment aims to enhance its leadership in the media and entertainment landscape under Khatri's guidance, driving innovation and growth across its diverse portfolio.
