ON PURPOSE, a creative consultancy focused on social change, has been appointed as the communications partner for the India Mental Health Alliance (IMHA), a not-for-profit organisation founded by Vasvi and Ashish Bharat Ram in collaboration with Children First and AMAHA.
Through the partnership, ON PURPOSE will lead IMHA’s media relations and strategic communications, supporting its work to reimagine and transform mental health discourse and practice in India. The agency will focus on promoting IMHA’s initiatives, building visibility for its convenings and events, and positioning it as a voice in mental health collaboration, accessibility, and equity.
“We’re proud to partner with IMHA at this formative stage in their journey to create a more equitable and capable mental health ecosystem in India. At ON PURPOSE, we believe that changing the conversation is the first step to driving systemic change, and IMHA’s commitment to collaboration and capacity-building makes this a deeply meaningful association for us,” said Girish Balachandran, Founder & Managing Director at ON PURPOSE.
Karan Malik, Executive Director, India Mental Health Forum IMHA said, “At IMHA, we think that mental health care has to be inclusive, reflective, and sensitive to the various realities of India. By collaborating with ON PURPOSE, we will be able to broaden this discussion, make sure that our collaborations and programs reach more people, and encourage collective action for improved mental health.”
Founded in 2023, IMHA has built an alliance of over 250 members, including mental health organisations, cross-sectoral organisations, collectives of lived experience experts, funders, and academic and research organisations. It also works with mental health professionals, community leaders, and people with lived experience. Its initiatives focus on capacity building, collaborative learning, and cross-sectoral partnerships to strengthen India’s mental health ecosystem.
As conversations around mental health gain ground in India, it remains a sensitive area of public health. Growing recognition of its importance has led to calls for awareness, empathy, and systemic support to make mental health care accessible and inclusive for all.
