OneAssist Consumer Solutions Pvt. Ltd., a consumer assistance and protection platform based in India, has appointed Abhishek Maheshwari as its new Chief Executive Officer (CEO). The move comes as the company looks to expand its portfolio and reach more households across the country.
In his role, Abhishek Maheshwari will oversee business strategy, profitability, and expansion into new product categories and markets. He will also lead the integration of artificial intelligence (AI) across customer service, product development, and operations. Maheshwari will join the company’s Board of Directors.
Speaking on his appointment, Abhishek Maheshwari said, “OneAssist has pioneered and created a strong business and has built industry defining capabilities in its journey since 2011 and I couldn’t be more excited to lead OneAssist into its next phase of growth. With a strong team and foundation serving nearly 2 crore customers and robust partnerships with leading organisations, our focus will be to drive innovation in bringing more relevant products to our customers and partners with technology-driven solutions bringing convenience and peace of mind to millions of customers.”
Maheshwari has previously held leadership roles at Aakash Educational Services as CEO, and at The Walt Disney Company India as Country Head.
Commenting on the appointment, Gagan Maini, Co-Founder, OneAssist, said, “Subrat and I are absolutely delighted to have Abhishek join as CEO of OneAssist. His proven track record of transforming businesses through technology and his deep understanding of Indian consumers makes him the ideal leader for our next phase of evolution and growth. We will continue to remain actively involved, supporting Abhishek and the team, particularly in areas of strategic growth including M&A’s and new initiatives."
Subrat Pani, Co-Founder, OneAssist, added, "We have built OneAssist with a singular focus on customer trust and operational excellence. As we welcome Abhishek, we do so with immense pride in what we’ve achieved and excitement for what lies ahead and look forward to closely supporting him and the company during this next stage of growth, as OneAssist unlocks its true potential.”
OneAssist currently serves customers across more than 19,000 pin codes in India and works with over 3,000 business partners. The company is exploring new opportunities, both organic and inorganic, to broaden its offerings and scale further, in line with developments in India’s InsurTech sector.
