OnePlus, a global technology brand, has today unveiled an exciting new initiative called #ShootYourShort, aimed at inspiring everyday creators, filmmakers, and storytellers to enhance their craft using the professional-grade videography capabilities of the newly launched OnePlus 13. The OnePlus 13 allows users to capture stunning videos in Dolby Vision, the cutting-edge imaging technology embraced by top filmmakers worldwide.
To mark the launch of #ShootYourShort, OnePlus has partnered with four award-winning directors—Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali—who have each created impactful short films using the Dolby Vision Capture feature on the OnePlus 13. These films, which capture the essence of Holi, showcase a vibrant range of colours and emotions, highlighting joy, nostalgia, passion, and peace.
Commenting on this partnership, Ishita Grover, Director of Marketing at OnePlus India, said, “At OnePlus India, we are constantly pushing the boundaries of smartphone photography and videography. With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the OnePlus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colours and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the OnePlus 13.”
Sameer Seth, Director of Marketing – India, Dolby Laboratories, added, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers, enabling them to deliver unparalleled visual experiences. With the OnePlus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colours. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.”
As part of the campaign, OnePlus is inviting the community of budding filmmakers, content creators, and storytellers to participate in the #ShootYourShort challenge. Participants will be encouraged to submit their cinematic stories, inspired by a colour of their choice, and demonstrate how the OnePlus 13’s videography capabilities can elevate their creative storytelling through Dolby Vision.
To conclude the campaign, OnePlus will celebrate the top three entries shot on the OnePlus 13.
With #ShootYourShort, OnePlus continues its mission to make professional-grade content creation more accessible, empowering users to redefine smartphone cinematography using the OnePlus 13 and Dolby Vision.
