Onitsuka Tiger India has announced its plan to retain actress Rashmika Mandanna as its Brand Ambassador.
"Her distinctive style and individuality continue to align with the brand’s blend of heritage and contemporary fashion, echoing the spirit of modern Japanese aesthetics," quotes an official media release by the brand.
Rashmika's association with the brand started in March 2023 accourding to several media reports. She was also present at the Onitsuka Tiger Autumn/Winter 2023 showcase at Milan Fashion Week.
This is not Rashmika's only Japanese connection, as she became the face of Crunchyroll, an anime streaming platform, in India from its first ever nationwide brand campaign back in April 2024. Rashmika is also known to be a self-claimed anime watcher and revealed that her favourite anime is Naruto.