OpenAI has picked PHD as its global media agency of record, according to media reports.
PHD is expected to oversee OpenAI’s global media buying and planning responsibilities, helping the company scale its presence across international markets.
Media reports quoted a PHD spokesperson as confirming the news. “We look forward to sharing more work coming out of the partnership in the near future,” the official was quoted in a statement.
This comes close to OpenAI appointing former Coinbase executive Kate Rouch as its first Chief Marketing Officer.
As per reports, OpenAI has increased its marketing spends with some publications pegging the figure at $1 million for US media.
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