OPPO India has announced a strategic collaboration with Instagram to launch the OPPO LUMO Creator Program, a creator-focused initiative aimed at supporting emerging content creators and visual storytellers across India.
The programme brings together OPPO’s mobile imaging capabilities and Instagram’s content discovery ecosystem to provide creators with opportunities for visibility, learning and audience growth.
According to the companies, the initiative is designed particularly for micro and nano creators, including those from regional markets, where smartphones remain the primary tools for content creation.
As part of the collaboration, OPPO has also introduced near-lossless Instagram uploads on its Find X Series smartphones, enabling videos to retain image quality, colour and detail from capture to sharing.
The OPPO LUMO Creator Program will feature monthly themed challenges focused on youth culture and everyday storytelling, along with content amplification opportunities, mentorship sessions, masterclasses, on-ground experiences and a Meta × OPPO certification programme for selected creators.
Participants can submit entries through Instagram using monthly campaign hashtags, with content evaluated on engagement, creativity, originality and cultural relevance. Selected entries will also be considered for international showcases.
Commenting on the initiative, Goldee Patnaik, Head of Communications at OPPO India, said, “At OPPO, our philosophy of ‘Make Your Moment’ is rooted in enabling youth to capture and share their stories in authentic, impactful ways. With Instagram, we are building a program that brings this vision to life, putting the power of storytelling into the hands of millions of young creators across the country. This is not just about showcasing our imaging capabilities, but about enabling a new generation of India to be seen, heard, and discovered, while shaping a culture where creativity and self-expression truly thrive.”
Simon Liu, Global Imaging Director, OPPO, added, “Today’s creators don’t just capture moments, they shape culture. With LUMO Imaging, our goal is to make powerful and effortless imaging experiences accessible to everyone. We have designed our imaging systems to adapt to real-life scenarios - whether it’s shooting in low light, capturing motion, or creating expressive portraits, so creators can focus on their story, not the settings. India’s creator energy is unmatched, and we are proud to build imaging experiences that are truly made for this generation.”
Rishad Chindamada, Vertical Head for Tech, Meta India, said, "Creator partnerships are no longer just an engagement play—they're a business driver. The OPPO LUMO Creator Program positions Instagram Reels as the canvas where hardware innovation meets every day storytelling — translating product capabilities into authentic, relatable narratives. By empowering grassroots creators across regional India, we're delivering both cultural relevance and tangible business impact for brands."
The programme also includes an expert-led vodcast series featuring creators, industry leaders and platform experts discussing creator economy trends, audience growth and content development. According to the company, the first episode is scheduled to be released on June 6.
