OPPO India has released a new brand film under its ongoing ‘Live the Aawara Life’ campaign, featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The campaign precedes the launch of the OPPO Reno14 Series in India, scheduled for 3 July 2025.
The new film follows a narrative where the three actors break away from their daily routines to take an impromptu road trip. Set against the backdrop of an office environment, the story begins with an exchange of messages that prompts a journey to the mountains. The film explores themes of friendship, self-discovery, and nostalgia.
The soundtrack includes a reimagined version of the classic anthem ‘Aawara Hoon’. The Reno14 Series features prominently in the film, with its camera capabilities being used to document the characters’ trip. According to OPPO, the device includes a 50MP AI camera, 3.5x Telephoto Portrait lens, and 4K 60fps HDR video recording. It also offers IP68 and IP69 ratings for water and dust resistance, along with editing tools such as AI Editor 2.0, AI Perfect Face, and AI Recompose.
The campaign will be broadcast across digital platforms, cinemas, and OTT services.
Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “At OPPO, we are driven by the spirit of now – of turning everyday moments into unforgettable stories. With over 130 million Reno users globally, our goal has always been to empower creativity and live fully in the present. ‘Live the Aawara Life’ builds on this spirit, celebrating the joy of exploration and spontaneity that resonates with today’s generation. Ishaan, Siddhant and Pooja embody the soul of the Reno14 Series—curious, bold, and always ready for the next chapter.”
Watch the campaign film here.
Siddhant Chaturvedi commented, "Being part of the Reno journey has always felt personal. The emotion of Living the Aawara Life is so real and relevant today. It reminded me how powerful it is to pause, reconnect and live something you once promised yourself."
Ishaan Khatter added, “There’s a kind of magic in leaving the script behind—just hitting the road with old friends and no plan. That spirit of spontaneity resonated with me. This campaign isn’t just about capturing memories, it’s about living them – fully, freely, in the moment.”
Pooja Hegde, said, "There’s a beautiful honesty in the story. It’s about joy, nostalgia, and the kind of memories that stay with you. Shooting it with the Reno14 felt like we weren’t performing – we were just living it."
Sumit Chaurasia, Founding Partner and Creative Head, Delhi, Famous Innovations, stated: “The Aawara life has evolved from its older meaning to now embody the spirit of a true explorer. In today's world, if you are not a little bit 'aawara’, you are probably missing out on life's best unscripted moments! That's precisely why we are so thrilled to team up with OPPO India for their Reno14 Series to bring this to life, bringing those travellers’ mindset on board by seamlessly integrating those handy features you need right at your fingertips on the go. So, what are you waiting for? It's time to live the Aawara life and snap it forever.”
