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OPPO India has launched its latest campaign, ‘Find Your Bigger Picture’, featuring Milind Soman to mark the debut of the flagship Find X8 Series in India. The campaign highlights the idea that the Find X8 and Find X8 Pro are designed for individuals who challenge conventions and embrace life on their own terms, offering a transformative journey across all aspects of their lives.
The main film, launched across OPPO India’s social media platforms, opens with Milind Soman using the Find X8 Pro’s AI Telescope Zoom to capture a distant mountain peak, symbolising a challenge he’s determined to overcome. As he climbs, he reflects on his journey from leaving a successful acting career to running barefoot marathons and becoming an author. The film culminates in him reaching the mountain’s peak, symbolising the growth and achievements that come with embracing challenges.
Watch the inspiring video on OPPO India’s Instagram, YouTube, and Twitter, as well as Milind Soman’s Instagram page.
Sushant Vasishta, Head of Digital Marketing at OPPO India, shared, “At OPPO India, we celebrate individuals who live authentically and push boundaries. We’re thrilled to launch the ‘Find Your Bigger Picture’ campaign with Milind Soman, whose inspiring journey aligns perfectly with the values of the Find X8 Series. Crafted for trendsetters, the Find X8 Series is a powerful blend of cutting-edge technology, robust performance, smart AI capabilities, and elegant design, allowing users to see and capture the world in a new light.”
The campaign will feature a series of films with other accomplished individuals, including CEOs, CMOs, VPs, co-founders, and photographers, sharing how their unconventional choices have shaped their success and set them apart.
Building on the momentum of the Find X8 Series launch, OPPO India hosted the Ambassador Conclave in Mumbai. The event kicked off with Mr Peter Dohyung Lee, Head of Product Strategy at OPPO, unveiling the Find X8 Series in his keynote address. The Find X8 Series features the MediaTek Dimensity 9400 SoC, an advanced quad-camera system with two telephoto lenses, a Silicon Carbide battery for quick charging, and AI-powered photography features, all housed in a lightweight and durable design with IP68 and IP69 ratings.
The event also brought together industry leaders such as Viren Noronah, Co-Founder of The New Thing; Anamika Singh, renowned photographer; Indu Sharma, Vice President of Siemens; and Kuldeep Pawar, CMO of Spice Money. They discussed the evolving role of photography, technology, and AI in shaping the future of smartphones.
OPPO India’s Find X8 Series is designed for individuals who constantly push their limits. The series includes the Find X8 Pro, priced at INR 99,999 for 16GB RAM + 512GB storage, and the standard Find X8, available in two variants: 12GB + 256GB at INR 69,999 and 16GB + 512GB at INR 79,999. The devices will be available from 3rd December on the OPPO e-store, Flipkart, and across major retail outlets.
