OPPO India has officially launched its latest smartphone, the OPPO K13 5G, alongside a dynamic new campaign titled #LiveUnstoppable. This fresh campaign celebrates the arrival of the newest member of OPPO’s K Series with an energetic brand film set in a college canteen, transformed into a vibrant gaming arena.
The high-octane film features five Gen-Z gamers – OP Lit, OP Goofy, OP Big Brain, OP Icy and OP Rizz – battling it out using the OPPO K13 5G. Each character represents a different gaming style, from cool-headed strategy to chaotic dominance, reflecting the multi-dimensional appeal of the device. With bold neon-anime visuals, slick transitions, a playful rap soundtrack and fast-paced editing, the film channels youthful spirit and performance culture.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “With the launch of the OPPO K13 5G, we are redefining what 'overpowered' performance stands for in the sub- Rs20K segment in India. The brand film taps into the spirit and pop-culture driven lifestyle of the youth, blending cutting-edge technology message with the energy and vibe of our youth delivered through a ‘game battle’ scenario and a catchy rap tune. It captures the thrill of competition, creativity, expression and the relentless pursuit of excellence of our youth – much like the OPPO K13 itself. This film is a bold step forward in delivering meaningful innovation while staying true to the energetic vibe and cultural pulse of today’s youth.”
The OPPO K13 5G is powered by the Snapdragon 6 Gen 4 chipset, and comes packed with features designed for intense use – including a 7000mAh 5-year durable graphite battery, 80W SUPERVOOC Flash Charge, advanced VC cooling system, 120Hz FHD+ AMOLED display, and intelligent network optimisation.
Available in two colours – Icy Purple and Prism Black – the OPPO K13 5G is priced at ?17,999 for the 8GB+128GB model and Rs 19,999 for the 8GB+256GB variant. The smartphone goes on sale starting 25 April 2025 at 12 PM via OPPO e-store and Flipkart.
The full campaign film can be viewed on OPPO India’s YouTube and Instagram channels.
