OPPO India today announced the launch of its latest brand campaign, ‘Business Badhega, Smooth Chalega’ that introduces the OPPO F31 Series with Rajkummar Rao and Triptii Dimri.
The two actors play travel agents whose normal workdays suddenly go wrong: A desert mix-up, a broken lift, and a storm in a powerless tent give the F31 a chance to prove itself.
The three short films, where the F31 steps in as the quiet problem-solver, debut on Bigg Boss and will also go live on social media and OTT platforms. In the desert, its SuperCool VC System and Snapdragon® 7 Gen 3 keep it running smoothly under blistering heat. In the elevator, India’s first Network Boost Chip holds the signal steady so work goes on uninterrupted. And in the storm, the 7000mAh battery with 80W SUPERVOOC™ Flash Charge keeps the lights on when everything else fails.
At the close of each film, Rao delivers the line: “Chahe Jo Ho Jaaye… Business Badhega, Smooth Chalega.” His comic timing pairs neatly with Dimri’s expressive presence, bringing a sense of warmth to situations most would find stressful.
The device itself lives up to the campaign’s promise. Built with IP69, IP68, and IP66 ratings, the F31 shrugs off water, dust, and heat. Its 360° armour body and military-grade durability make it fit for rough use, while ColorOS 15 layers on graphics, security, and features like O-Lock for data protection. Gamers and content creators get a Vapour Chamber Cooling system that holds steady during 4K shoots and long play sessions. The big battery powers through entire days and even reverse charges other devices.
Speaking about the campaign, Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “The F31 embodies what we stand for; it’s built to last, to perform in heat, and to stay connected in the toughest conditions. The campaign celebrates that everyday ingenuity, brought alive through Rajkummar and Triptii’s chemistry.”
Rao added, “The fun of this campaign is how it turns problems into stories. The F31 doesn’t just work; it helps you carry on, whether you’re stranded or stuck. It’s technology that empowers you to carry on with confidence.” Dimri echoed the sentiment: “This campaign celebrates everyday resilience—the little ways we keep going no matter what. The F31 feels like a partner. Power, durability, connection—it adapts to life as it comes.”
For OPPO, the F31 extends the F Series’ legacy of smooth performance and rugged build in the mid-range segment. It blends reliability with design, proving once again why the series has grown into one of OPPO’s most loved lineups.
