Organic Tattva, a leading Indian organic food brand, has unveiled its new campaign titled ‘Har Maa Ka Vishwas’, featuring Bollywood actress and mother Kareena Kapoor Khan. The campaign emphasizes the importance of making informed food choices, particularly focusing on everyday staples like dal and rice, ensuring they are pure and trustworthy.
In the television and digital advertisement, Kareena highlights the silent power of every mother and her trust in providing the best for her family. The campaign underscores the message that what we consume today shapes our tomorrow, both personally and for the planet. It advocates for turning to food that is pure, responsibly sourced, and free from harmful chemicals—values that resonate with every mother
Kriti Mehrotra, Co-founder of Organic Tattva, stated, “At Organic Tattva, we understand the trust a mother places in what goes on her family’s plate. ‘Har Maa Ka Vishwas’ is more than a campaign; it is a promise we make to every household that chooses us.”
The campaign will be launched across various platforms, including television, digital media, OTT platforms, and social media, featuring additional content focused on product information and expert discussions on clean eating and kitchen habits.
