Swedish beauty and wellness company Oriflame has appointed Robert Bensoussan as Chairman of both Oriflame Holding and Oriflame Investment Holding PLC. The change will take place once the company’s recapitalisation process is completed, which is expected later this year.
Bensoussan has a background in managing and growing global consumer brands. He has been the CEO of Jimmy Choo, Chairman of Feelunique, and has served on the boards of Interparfums and Lululemon.
Current board member Alexander af Jochnick will continue to stay on the board and help shape Oriflame’s future strategy.
Alexander af Jochnick said, “I am delighted to welcome Robert as Chairman at this pivotal moment for Oriflame. Having secured the terms of the recapitalisation of the company, we are focused on delivering the operational transformation and continuing to serve our Beauty Entrepreneur community worldwide. The af Jochnick family remains fully committed to Oriflame and I look forward to working with Robert and the Oriflame board as we guide the company through this next chapter.”
Speaking on his appointment, Robert Bensoussan said, “It is a privilege to join Oriflame at a time when the foundations for a sustainable future are being reset. The new investment from the af Jochnick family and long-term investors strengthens the company and provides a strong runway for growth. This will enable us to invest further in product innovation and in our Beauty Entrepreneur community.”
Anna Malmhake, CEO of Oriflame, said, “With the recapitalisation providing a stable platform and a de-levered balance sheet, we can now focus on accelerating our transformation plan. With Robert’s experience and the Board’s support, we aim to continue our legacy of innovation and empower our Beauty Entrepreneurs to thrive.”
