Oriflame has appointed actor Karishma Tanna as the face of its NovAge+ skincare range and Supreme Tribute Ezzénza fragrance in India, as the company expands its premium skincare and fragrance portfolio in the country.
NovAge+ was developed at Oriflame’s Skin Research Institute in Sweden and is based on patented skin technologies targeting multiple signs of ageing. These include Bio Aspartolift to support collagen and elastin production; Oripeptide-3, a peptide technology aimed at reducing fine lines and wrinkles; Bio Lumilock for uneven skin tone and pigmentation; and Bio Re:Barrier to strengthen the skin’s moisture barrier.
According to the company, clinical testing on the NovAge+ range indicates visible improvements in skin smoothness, radiance and firmness within two weeks of consistent use, alongside support for long-term skin resilience.
The NovAge+ line follows a four-step routine comprising cleanse, eye care, targeted boosters and moisturisation. The range also includes treatment capsules and masks designed to address concerns such as firmness, radiance, wrinkles and barrier repair.
In fragrance, Supreme Tribute Ezzénza is positioned as a long-lasting parfum with an ambery-floral profile.
Karishma Tanna, known for her work in television and digital entertainment and winner of Bigg Boss 8, will represent both ranges as part of the collaboration.
Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare and wellness continues to be a strategic focus for Oriflame, particularly in the premium segment where consumers are seeking solutions that are both effective and thoughtfully formulated. NovAge+ represents our strongest science-led skincare credentials, while Supreme Tribute Ezzénza reflects the sensorial side of our portfolio. Karishma’s association brings credibility and modern relevance to these ranges, aligning well with our long-term vision for the brand in India”
Sharing her perspective, Karishma Tanna said “I have always believed that skincare is about consistency and choosing products that work with your skin over time. NovAge+ fits naturally into my routine because it is rooted in research and designed for long-term skin health. Supreme Tribute Ezzénza complements that experience, offering a sense of quiet confidence and personal expression. Oriflame’s approach to beauty resonates with how I view self-care today.”
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