Orry celebrates Unfiltered Self-Expression with Crocs and Karan? #Crorry

Crocs, renowned for its playful and innovative footwear, has launched a vibrant new campaign aimed at Gen-Z. This fresh initiative pairs iconic filmmaker Karan Johar with the ever-eclectic Orhan Awatramani (Orry), celebrating the freedom of unfiltered self-expression and encouraging young people to flaunt their unique style.

Orry’s debut in the #CrocsSquad highlights the magic of personalisation, showing how Crocs Jibbitz™ charms can turn any pair of Crocs into a personal fashion statement. The campaign’s playful videos with Karan Johar and Orry illustrate how they craft a “Crorry” – the ultimate custom Crocs for Orry – proving that fashion and fun can perfectly blend for Gen-Z. Orry’s vibrant personality and Karan’s iconic flair come together to inspire everyone to express their individuality through customised Crocs.

Yann Le Bozec, Marketing Vice President, Crocs ROW & Hey Dude International, commented, "At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity"

Following their successful Holi and Monsoon campaigns, Crocs has once again collaborated with Kulfi Collective to bring this witty new campaign to life for Crocs India.

Mitali Sharma, VP Production at Kulfi Collective, shares her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style."

Crocs India is inviting everyone to get involved by sharing their personalised Crocs moments with #WhatsYourCrorry and #OrryMadeUsDoIt. Join the fun and celebrate your creativity with Orry, Karan Johar, and Crocs!

Campaign link here: https://www.instagram.com/reel/C-7IagxMMp2/?igsh=NTB6enJkdGR3bzli