OSMO has appointed Megha Karani Gupta as Managing Partner as the agency strengthens its leadership and expands its capabilities across strategy, creative, technology and data-led advertising.
Gupta brings over 19 years of experience across India and the Middle East, with expertise spanning brand strategy, creative, digital transformation, content, business growth and AI-led marketing. In her new role, she will focus on driving OSMO’s business growth, strengthening its strategic and creative capabilities, and developing integrated solutions for brands navigating an increasingly technology-driven marketing landscape.
Prior to joining OSMO, Gupta was Senior Vice President at Monks India, where she led business and strategic mandates and drove the adoption of AI-first workflows across strategy, creative and production. Earlier, she served as Chief Strategy Officer and Chief Business Officer at Tribes, where she led key business mandates and scaled the agency’s branded content practice. She has also held leadership roles at Leo Burnett, Gozoop, L&K Saatchi and Hakuhodo.
Over the course of her career, Gupta has worked across categories and markets with brands including P&G, HP, Booking.com, Bajaj, Sun Pharma, Dell, Tata Steel, Coca-Cola, GE Vernova and Amazon Prime.
Commenting on the appointment, Nipun Arora, Co-founder, OSMO, said, “We’ve always believed that the future of advertising will be built at the intersection of creativity, technology and real-world data. Megha understands that intersection well. Her experience, curiosity and understanding of how brands are evolving will be a great addition to OSMO as we look to push the boundaries of what an integrated OOH and technology-led agency can deliver.”
Gupta added, “I am excited to be part of OSMO’s next phase of growth. My focus will be on strengthening our strategic depth, building high-performing teams and creating solutions that are both creatively distinctive and commercially meaningful. As AI reshapes how brands think, create and scale, the opportunity is to use technology to make creativity more intelligent, relevant and effective.”
Gupta has received industry recognition including the LeadHerShip Visionary of the Year Award, Effie MENA’s Best Campaign of the Year, Digital Dragons Gold and Inkspell’s Most Innovative Content Award.
Her appointment comes as OSMO continues to build an integrated offering across OOH, technology, data and creative, with a focus on delivering measurable business outcomes for brands.
