OTTplay Runs Print Campaign Around India–Pakistan Match with Hindustan Times

OTTplay has launched a print campaign built around the India–Pakistan cricket match, using real-time creative executions across the Hindustan Times network. The campaign adapts cultural moments and cricket-related narratives into print creatives tied to the build-up to the fixture.

The campaign began with a creative inspired by a viral “Penguin” moment on social media, linking the trend to the anticipation around the India–Pakistan match. Later, when the narrative around the fixture saw a shift, OTTplay released another print execution reflecting the change in tone.

Ahead of Valentine’s Day, the campaign introduced another creative blending themes of romance and rivalry around the India–Pakistan contest. Each execution was carried in print through the Hindustan Times network.

Commenting on the campaign, Avinash Mudaliar, Co-Founder and CEO, OTTplay, said, “Each creative execution has reinforced one thing: the India–Pakistan cricket match isn’t just a game, it’s an emotion. And OTTplay is tapping into that emotion in real time. What makes the campaign particularly noteworthy is the medium strategy. By harnessing the legacy, trust, and unmatched distribution of Hindustan Times, OTTplay has brought moment marketing into a space often perceived as static, print. The result is high-impact storytelling that bridges traditional media credibility with digital-era agility.”