Papa Johns India has appointed Dentsu as its integrated agency partner for creative, media, and public relations following a multi-agency pitch. The account will be handled from Dentsu’s Bengaluru office.
With restaurants set to open soon in Bengaluru, Papa Johns aims to introduce its ‘Better Ingredients. Better Pizza.’ proposition to the Indian market. Dentsu will oversee the end-to-end communications strategy through a multi-agency structure.
As part of the mandate, Dentsu Creative Webchutney will manage creative strategy, brand identity, and campaign development. iProspect will focus on a digital-first media approach and performance marketing. Posterscope will handle out-of-home and on-ground initiatives, while Dentsu Creative PR will be responsible for earned media, influencer engagement, and reputation management.
“We are excited to welcome dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza. We are confident this partnership will help us connect with customers and grow Papa Johns in India,” said Tapan Vaidya, Group CEO, PJP Investments Group, Master Franchisee in India.
Speaking on the win, Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added, “We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident that this was more than a pizza launch - it was about bringing a global icon into a whole new cultural conversation. That is the kind of challenge we thrive on - fresh ideas, bold storytelling, and a topping of new narratives that will redefine the pizza category in India.”
