E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Parle-G has a ‘genius’ take on the spirit of Ganpati this Chaturthi

The campaign has been created and executed by Thought Blurb Communications. The film is released in 5 languages, with the idea of connecting with a larger audience

BY TEAM IMPACT
30th August 2024
Parle-G has a ‘genius’ take on the spirit of Ganpati this Chaturthi

Parle-G's latest Ganesh Chaturthi film offers a contemporary twist on festival traditions, exploring themes of tradition and gender in a refreshingly engaging manner. The film celebrates the joy and spirit Lord Ganesha brings to homes during the festival while subtly weaving in a new perspective on long-standing customs.

Conceptualised and created by Thought Blurb Communications, the film is a thoughtful commentary rather than a lecture. It seamlessly integrates Parle-G’s brand into the storyline, presenting a nuanced take on tradition without overt preaching.

The long-format film, initially created in Marathi due to the festival's significance in Maharashtra, is now available in five languages: Hindi, Marathi, Kannada, Telugu, and Gujarati. This multi-lingual approach ensures the film reaches a broad audience across India, reflecting Ganeshotsav's growing national appeal.

The narrative focuses on a young protagonist who is captivated by the vibrant preparations for Lord Ganesha’s arrival. Amidst the festive excitement, a young girl’s innocent question about the traditions sparks a journey towards understanding. The film captures the resolution of her query, culminating in a heartwarming family moment that resonates with the viewer.

The theme is explained concisely by Mayank Shah, Vice President at Parle Products: “Parle-G is usually a participant in every festival and celebration in virtually every household in the country. The idea is powerful enough to merit its own expression. The storyline steers it to the brand’s purpose and delivers its message. The underlying Brand message “Genius is the one, who believes that in the Joy of Others lies our own” is delivered beautifully with emotions that leave most viewers moist eyed.”

Vinod Kunj, Chief Creative Officer at Thought Blurb Communications adds, “This is the third in a series of long format films we have created for Parle-G that touch upon cultural and social occasions that bring us together. The brief for the strategy and creative team was to shine the light upon an aspect of the event that hasn’t been dwelt on before and deliver the ‘genius’ thinking that is the soul of the brand’s communication.”

Renu Somani, National Creative Director of the agency says, “While every nuance of Ganesh Chaturthi has been covered extensively across every aspect of the communication spectrum, there are some facets that are still not explored. Traditions have always existed, and we all follow them to tell our stories. The way the story unfolds, it carries the brand message of true genius being about using one’s imagination to bring happiness to others.”

The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi,’ encapsulates the film's core message without imposing any social or moral overtones. The film, with its blend of tradition and modernity, offers a refreshing take on the festival, enhancing Parle-G’s connection with its audience.

  • TAGS :
  • Parle-G
  • Advertising industry news
  • Ganesh Chaturthi film
  • Thought Blurb Communications
  • Ganeshotsav
  • Indian festivals
  • Parle-G brand campaign
  • brand messaging

RELATED STORY VIEW MORE

Elephant Design Marks 36 Years with Bold New Identity and Visionary Rebrand
Sting® and BGMI Unveil Bold Gaming and Beverage Crossover Across India
Parachute Advansed Baby Gifts Sleep to New Mums with Unique Baby Sound Lullaby

TOP STORY

PEAKING THROUGH PODCASTS

From casual conversations between two people with mics, Podcasts have now transitioned into a platform for brand collabs, marketing and more. IMPACT dives deep.


BOULT: SOUND MARKETING


‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Cyrus Broacha: From Bakra Pranks to Real Talk

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com