Pavangati Agro Pvt. Ltd., an emerging D2C wellness food and beverage company, has announced the appointment of Branquila Brand Ventures as the brand agency for its flagship brand Auric Mills.
Branquila’s mandate includes handling all aspects of Auric Mills’ brand communications, including public relations, social media, creative strategy, and trade & industry representation.
Commenting on the development, Neeraj Periwal, Co-Founder & CEO, Pavangati Agro Pvt. Ltd. said, “As we enter the scale-up phase, we need a brand partner that not only understands the brand and the environment it operates in, but is also creative in its approach to build a sharper positioning, across platforms. We’re excited to have Branquila on-board to lead us in this exciting journey ahead.”
Sandeep Dahiya, Founder & CEO, Branquila Brand Ventures added, “Auric Mills already has what most brands spend years to build—a unique product, manufacturing craft, and founders with the vision to scale it across India, and other parts of the world. We’re happy to collaborate with Neeraj and team to not only make Auric Mills one of the most recognised brands in the D2C space, but also a business partner of choice across trade, retail and institutional channels.”
