.jpg)
One97 Communications Limited (OCL), the parent company of Paytm, India’s leading payments and financial services distribution brand, has announced its participation in Maha Kumbh 2025. Paytm has introduced its pioneering Soundbox and Card Machines across the mela, ensuring seamless mobile payment acceptance for the millions of pilgrims attending this historic event.
For the first time, pilgrims at Maha Kumbh can make payments for parking, eateries, daily commutes, experiences, and travel arrangements using Paytm UPI, UPI Lite, and card payments. In addition, they can link their Rupay Credit Card to the Paytm app, allowing them to make card payments directly through their phones while on the move. This initiative aims to simplify transactions, reduce reliance on cash, and enhance the overall pilgrimage experience by making payments easier and more convenient.
In tribute to the spiritual and cultural significance of the Maha Kumbh, Paytm has also launched the 'Bhavya Mahakumbh QR'. This unique QR code enables merchants to accept seamless digital payments, improving the overall experience for pilgrims.
Additionally, Paytm has introduced the 'Suraksha aur Suvidha ka Mahasangam' campaign, offering Paytm Gold worth ?1 crore and daily cashback rewards. Pilgrims participating in a lucky draw can view the winners' names announced daily on the Paytm app. This initiative celebrates the spirit of Maha Kumbh while ensuring a seamless and secure payment experience for attendees.
A Paytm spokesperson stated, “Maha Kumbh is a momentous occasion that brings together crores of people in celebration of faith and devotion. We have been deeply moved by the warmth and support of the merchants and the city in embracing digital payments, which has enabled us to play a meaningful role in this event. We also value and are thankful to the government’s vision and efforts in organizing Maha Kumbh with such grandeur and creating opportunities to enhance the experience for everyone involved. We would also like to express our gratitude to the Prayagraj Mela Authority and local administration for their tireless efforts in ensuring smooth operations and an enriching experience for all pilgrims.”
Through its innovative technologies and engaging campaigns, Paytm aims to make digital payments accessible, secure, and rewarding for the millions of pilgrims attending Maha Kumbh 2025, further enhancing this historic occasion.
