PayU has partnered with Marg ERP to simplify digital payment collections and reconciliation for India’s pharma distributors and MSMEs.
The collaboration powers Marg Pay, Marg ERP’s integrated payments solution, by embedding PayU’s payments infrastructure directly into Marg ERP’s financial workflows. This creates a unified environment for ordering, invoicing, payments and reconciliation within a single platform.
Manual reconciliation has long posed a challenge for pharma distributors and MSME retailers, often resulting in inefficiencies, errors and cash flow risks. The integrated solution aims to address these gaps by digitising the entire payments lifecycle, from invoice generation to final settlement.
Under the partnership, MSME retailers can generate dynamic QR codes for every invoice, enabling instant payments that are automatically reconciled within the ERP system. Distributors can generate invoice-linked payment links, with collections reconciled bill-by-bill and recorded directly in the system, enabling faster collections and improved operational efficiency.
“Digital payments are integral to how businesses operate, yet collections and reconciliation remain fragmented and laborious. Together with Marg ERP, we aim to simplify financial administration and bring more predictability to the cash flow of Indian pharma distributors and retailers. This deepens Marg ERP’s role in digitising the pharma sector while expanding PayU’s positioning as an embedded finance aggregator.”, said Vineet Sethi, Chief Growth and Marketing Officer, PayU.
“Digital payments are no longer just about collecting money, they are about creating smarter financial cash flows for all trades. Through our partnership with PayU, we are strengthening the Marg Pay ecosystem to help distributors, retailers and MSMEs accept payments securely. Not only payment, Marg Pay also facilitates the reconciliation for retailers and distributors accounts automatically. We enable businesses to operate with greater efficiency and confidence”, said Thakur Anup Singh, CMD, Marg ERP Ltd.
The partnership will also extend to Marg’s eRetail application, further enabling B2B ordering, payments and reconciliation for businesses.
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