Pepe Jeans London has announced its new winter campaign, ‘Embrace the Chill’, introducing the brand’s Autumn/Winter 2025 collection. The campaign focuses on practical winter style, layering, and comfort, featuring a mix of light and heavy winter wear.
The collection includes corduroy, flannel, jackets, sweatshirts, puffers, shackets, and denim, reflecting the brand’s design approach that combines everyday wearability with functional warmth.
A key addition this season is the Thinsulate Puffer Jacket, made using 3M’s insulation technology. The material is designed to provide warmth without adding weight, offering an option for colder weather that maintains a clean silhouette.
Pepe Jeans London said the AW’25 collection is aimed at individuals who value comfort and style during the winter months.
From denim to flannel and corduroy, the collection focuses on versatile layering and seasonal dressing.
Embrace the Chill. Feel the Warmth. Live the Style.



















