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Pepperfry, India’s leading e-commerce platform for furniture and home décor, has announced the elevation of Madhusudan Bihani to the role of Chief Financial Officer (CFO). With nearly two decades of experience in finance, corporate compliance, taxation, and auditing, Madhusudan’s promotion represents a significant milestone as the company continues its growth trajectory.
Madhusudan joined Pepperfry in 2019 as AVP – Finance and quickly advanced to VP – Finance in 2021. Over the past six years, he has played a crucial role in driving Pepperfry’s financial discipline, operational efficiencies, and compliance frameworks. His contributions have been instrumental in improving profitability and supporting strategic initiatives.
As CFO, Madhusudan will be responsible for overseeing the company’s corporate strategy, financial planning, fundraising, and legal and corporate affairs. His role will be pivotal in guiding the company through its next phase of growth and expansion.
Ashish Shah, Co-founder & CEO of Pepperfry, expressed his enthusiasm about Madhusudan’s new role, saying, “We are thrilled to appoint Madhusudan as our Chief Financial Officer. His extensive experience, combined with his exceptional strategic and leadership capabilities, will be critical in helping us execute our vision for the future. His contributions have been invaluable in strengthening our financial foundation, and we look forward to the continued impact. Madhusudan has always been a leader that the organisation has looked up to and in his new role I look forward to him taking up external mandates around investor relations and fund raise.”
Madhusudan Bihani, commenting on his appointment, said, “I am excited about this new opportunity and look forward to contributing towards Pepperfry’s growth story. The company’s commitment to innovation and operational excellence aligns perfectly with my professional ethos. I am optimistic that working closely with Ashish and the leadership team will help strengthen Pepperfry’s financial health, operational strategies, and market leadership.”
A Chartered Accountant, Madhusudan brings a wealth of experience from his previous roles. In his decade-long tenure at FMCG major Kraft Heinz, he consistently demonstrated a strong track record in driving financial efficiencies and ensuring compliance across business domains.
With Madhusudan as the new CFO, Pepperfry is poised to accelerate its financial operations, expand its footprint, and continue leading the furniture and home décor space in India.
