PepsiCo has introduced its new corporate brand identity after nearly 25 years. In the official statement, PepsiCo Chairman and CEO Ramon Laguarta said, “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”
The brand states that the new identity represents transformation, reflecting energy, optimism, and ambition for 2025 and the future. It highlights PepsiCo’s focus on consumer-centricity, innovation, simplification, modernisation, and sustainability through pep+. The updated identity also aims to increase awareness of the company’s diverse portfolio, as only 21% of consumers can name a PepsiCo brand other than Pepsi.
The new logo places the letter “P” at its centre, maintaining a link to the brand’s heritage. The surrounding elements symbolise key values: consumer focus, sustainability, and superior taste. The “P” becomes visible as these elements unite. The colour palette is inspired by natural sources, reflecting food origins, refreshing beverages, and the brand’s commitment to people and the planet. A new custom lowercase typeface has been introduced to communicate approachability and a clear consumer focus.
A smile forms the foundation of the design, representing a simple and universal symbol of human connection. It reinforces the mission of creating more smiles with every sip and every bite, expressed through the line: “Food. Drinks. Smiles.”
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”
The new brand will come to life, starting with a redesign of PepsiCo.com and its global social channels: LinkedIn, Instagram, YouTube and TikTok. It will be phased in over time across markets, channels and touchpoints — from food and beverage packaging to the workplaces and signage, linking PepsiCo's broad family of consumer brands with its corporate brand.
