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Peter Barrie joins Channel Factory as Global Head of Growth

The former Strike Social Global President will lead the company's growth strategy, revenue expansion and global partnerships

BY TEAM IMPACT
Published: Jul 10, 2026 10:32 AM 
Peter Barrie joins Channel Factory as Global Head of Growth

Channel Factory has appointed Peter Barrie as its Global Head of Growth, strengthening its global sales leadership team.

Barrie announced the move in a LinkedIn post, writing, "I'm delighted to announce that I have joined the amazing team at Channel Factory as Global Head of Growth. Thank you Tony Chen and Kevin Gentzel for the opportunity and a special thank you to Eren Pamir for a seamless onboarding process."

In his new role, Barrie will lead growth and innovation across the company, focusing on accelerating revenue growth and building value through new strategic partnerships.

Prior to joining Channel Factory, Barrie served as Global President at Strike Social, where he led the company's commercial leadership team across international markets.

An accomplished executive and entrepreneur, Barrie brings extensive experience in leading media and digital businesses, with expertise in business growth, commercial strategy and global expansion.

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