PharmEasy has rolled out its ‘On-time or Free’ (OTOF) campaign—starting March 28—during the ongoing cricket season, aiming to drive awareness around its diagnostic services while addressing delays in sample collection. The campaign will run until July across connected TV, mobile and social media platforms.
The initiative builds on PharmEasy’s existing OTOF proposition, which assures users up to ₹1500 in wallet credits if their sample is not collected within the scheduled time.
Alongside this, the platform is promoting a ‘Buy 1 Get 1 Free’ offer on full-body health checkups, bundled with free doctor consultations. The offer is designed to nudge users towards preventive care for themselves as well as family members, under the campaign’s 'One Booking. Two Wins.' messaging.
As part of the rollout, PharmEasy has launched two films centred on the OTOF promise.
“One of the common challenges people face with lab tests is the uncertainty around sample collection timings, especially when they are on an empty stomach and just waiting for the ordeal to get over,” said Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings). “With our ‘On-time or Free’ promise, we aim to bring more reliability and convenience to this experience. With the added ‘Buy 1 Get 1 FREE’ offer, we are encouraging people to prioritise preventive health checkups for themselves and their loved ones. Regular checkups play a critical role in early detection, and accessible offers like these make it easier for more people to stay proactive about their health.”
The campaign targets a broad, mass audience, leveraging the heightened attention around the cricket season to drive visibility and adoption of PharmEasy’s diagnostic services.
