Watertec India, a provider of plumbing and bathroom solutions, has appointed PHD India, part of the Omnicom Media Group, to handle its integrated media mandate. The appointment follows a competitive multi-agency pitch process.
As per the announcement, PHD India will lead Watertec’s media strategy, planning, and buying, managed out of its Mumbai office. The agency is expected to adopt a full-funnel marketing and media approach, supported by its data and technology-driven planning framework.
Founded in 1997 in Coimbatore, Tamil Nadu, Watertec introduced engineering polymer bath fittings in India and has since expanded into multiple product categories including Polymer Bathware, Pipes & Fittings, CP Fittings, and Sanitaryware. The company currently operates 34 branches across India and works with over 34,000 channel partners.
Speaking about the partnership, Mathew Job, Executive Chairman at Watertec India, said, “The partnership with PHD will help sharpen our marketing and media approach. As awareness around better living environments rises and we continue on our mission to revolutionise bath spaces, it is vital for us to take a holistic media approach to drive the next stage of our growth. PHD's thought leadership, innovation and creativity will help us accelerate our market share expansion and growth.”
Swapnil Singasane, Head of Marketing at Watertec India, added, “This partnership marks an important step in our brand journey. With Watertec expanding rapidly across categories and geographies, we needed a partner who could match our pace and vision. PHD brings strong strategic expertise and agility, which will help us strengthen our brand connect with consumers, dealers, and plumbers alike, while reinforcing Watertec’s promise - The Perfect Flow. For Life.”
Monaz Todywalla, CEO of PHD India, said, “We are delighted to partner with Watertec, a powerhouse driven by innovation and excellence – values that strongly resonate with our own. We look forward to creating an approach that is a cut above the rest and supporting the brand's unique vision to help them achieve their business goals.”
