PHD Media has appointed Vinita Shrivastav as Vice President – Business Planning. She will lead the agency’s Marico business.
Shrivastav has more than 17 years of experience in brand strategy, integrated marketing and media planning. She was recognised as Best South Asian Strategic Planner.
She began her career in research at TAM Media and later held roles at Reliance and Zee. She went on to join Mindshare’s core strategy team, led marketing at IN10 Media, and most recently managed L’Oréal’s business at Wavemaker.
In her new role at PHD Media, Shrivastav will be responsible for the Marico mandate, working on business planning and integrated media solutions in collaboration with Marico and the agency’s leadership.
