Philips India Appoints Rasha Thadani as Brand Ambassador for Hair Styling Range

Philips India has announced actor Rasha Thadani as the Brand Ambassador for its Hair Styling Range. The association reinforces the company’s positioning around hair styling solutions designed specifically for Indian hair types and environmental conditions.

The announcement is supported by a new digital film, conceptualised in collaboration with The Germ, and set in the fictional setting of an “Indian Hair Court”, where factors such as humidity, heat, hard water and genetics are presented as causes of hair damage. The narrative highlights the need for hair styling tools that balance performance with hair health in Indian conditions.

Watch the campaign here:


The film features products from Philips’ hair styling portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener and 2-in-1 Airstyler, with Rasha Thadani appearing as the Philips Hair Expert. The campaign is aimed at strengthening the brand’s connect with Gen Z and young millennials, reflecting evolving beauty expectations that combine performance, ease of use and healthier styling outcomes.

Speaking about the association, Smit Shukla, Country Head – Philips Personal Health, said, "Hair styling in India is influenced by a unique mix of climate conditions, environmental factors, and diverse hair types. At Philips, we create products rooted in real consumer insights and are backed by science and technology. Our ‘Designed for Indian Hair’ campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today’s generation of consumers.”

Commenting on her association, Rasha Thadani, Brand Ambassador – Philips Hair Styling Range, said, “What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I’m excited to partner with a brand that believes great styling should also mean healthier hair.”