Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched ‘Steam It Up — an in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.
As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.
Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.
The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.
“We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience.”, said Pooja Baid, CMO, Versuni India.
Philips home appliances and Snitch are working together with an aim to create a unified consumer experience - covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.
"At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey." said Chetan Siyal, Founding Member and CMO, Snitch.
Through ‘Steam It Up,’ Philips home appliances and Snitch are aiming to transform the perception of innovation in daily experiences. The brands have claimed it to be something beyond just a campaign, a start of a cultural transformation. Consumers can participate in the challenge at the exclusive Philips ‘Steam it Up’ booths in Snitch’s selected outlets such as Faridabad, Gurgaon (Sector 29), Mumbai (Dahisar, Sky City), Jaipur (Vaishali Nagar), Ahmedabad (Shyamal), and Bangalore (HRBR, Banashankari, HSR Layout, and Koramangala).
