Planet Herbs Lifesciences (PHL) has launched a new television commercial (TVC) for its flagship product, Synotiz Pain Relief Oil. The film presents the product not only as a pain-relief solution but also as part of a larger narrative around tradition and generational care.
Airing across television channels, YouTube, Instagram, and other digital platforms, the TVC is titled ‘Gir ke uthne ko udaan kehte hain’. It features veteran actor Kanwaljeet Singh and tells the story of a grandfather and granddaughter who support each other through moments of difficulty. The visuals move between past and present, drawing attention to how roles within families change over time, while relationships remain constant.
Watch the TVC here:
The campaign places Synotiz Oil within the setting of everyday family life, combining Ayurvedic associations with contemporary contexts.
“This TVC isn’t just a campaign, it’s a reflection of my own story,” said Sargam Dhawan Bhayana, Director, Planet Herbs Lifesciences. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it's my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”
Through this campaign, PHL underlines its effort to link traditional wellness practices with the needs of contemporary households.
