MagicDecor, a design-led home décor brand backed by Pidilite, announced the promotion of Surendra Kumar Sahoo to Vice President of Sales. The move reflects the company’s focus on strengthening its revenue operations and scaling its market presence as it continues to grow across India.
During this 6-year-long tenure in the organisation, he has led teams of over 100 sales professionals and driven strong revenue growth across key markets. His experience spans D2C and B2B sales, with a deep understanding of customer behaviour, conversion strategy, and team building.
In his new role, Sahoo will oversee the entire sales vertical at Magic Decor, focusing on scaling revenue operations, expanding market reach, and building a more structured and data-driven sales organisation.
Speaking on his promotion, Sahoo said, "Sales today is about clarity, trust and consistency. As we scale, the focus is on building systems that make it easier for customers to make decisions while creating predictable and sustainable growth. I look forward to strengthening our sales processes and building high-performing teams."
Welcoming the development, Sidd Panda, Co-Founder and CEO of Magic Decor, said, "Surendra’s journey reflects the culture we are building at Magic Decor. He has grown with the company and has consistently delivered results with discipline and ownership. His understanding of the business and the customer will be important as we scale our sales organisation further."
Magic Decor has been steadily expanding its footprint across residential, commercial and hospitality spaces. With this promotion, the company continues to strengthen its leadership team while building a more structured and scalable growth engine.
