Pizza Hut, one of India’s most trusted and beloved pizza brands, has launched an innovative new range aimed at redefining the pizza experience for Indian consumers. The Juicylicious Pizza Range introduces marinated toppings and bold Indian-inspired sauces, promising to do away with the all-too-common disappointment of dry pizzas.
The Juicylicious range features both vegetarian and non-vegetarian options, starring succulent paneer and chicken toppings marinated to perfection. These are paired with three flavour-rich sauces inspired by distinct Indian culinary traditions – the bold Kadhai sauce, the aromatic Royal Spice, and the fiery Southern Chilli sauce. Every pizza comes topped with 100% authentic, gooey mozzarella on a freshly baked crust.
As part of a high-energy promotional campaign, Pizza Hut has released a humorous and relatable short film that highlights the problem of dry pizzas ruining celebratory moments. Set during a mundane office lunch, the story shifts dramatically when the dry pizza stalls a moment of joy. A cheeky voiceover remarks: “Dry pizza chabaoge, toh celebrate kaise kar payoge?” The narrative then transitions to a vibrant Pizza Hut outlet, where a Juicylicious pizza transforms the atmosphere, punctuated by the punchline: “Why not Pizza Hut?”
The film concludes on a light-hearted note, as the boss, now clearly enjoying the Juicylicious offering, declares that not only will everyone get salary increments, but also new targets to achieve.
Speaking about the launch, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said: "Pizza lovers expect us to constantly raise the bar when it comes to product innovations, and we endeavour to never disappoint them. With the Juicylicious Pizza range, we’re bringing marinated toppings and rich Indian flavours to the forefront to solve the dry pizza problem that ruins not just the taste, but also the special moments and celebrations attached to it. Our campaign film humorously spotlights this insight and encourages customers to indulge in the delicious flavours of Juicylicious Pizzas. Combined with the signature Pizza Hut experience - warm ambience, great service, and pizzas that truly deliver on taste - every celebration becomes extra special. We are confident that this range will be a big hit with our customers who love to experiment and yet seek to indulge their tastebuds with familiar flavours."
The campaign will run across television, print, digital, and out-of-home (OOH) platforms. Pizza Hut has also joined hands with Sports Tak to promote the new range throughout the IPL season.
Beyond the Juicylicious Pizzas, the brand has unveiled 16 additional new menu items, including garlic breads, chicken wings, and Melts available in Southern Fiery, Royal Spice, and Kadhai flavour profiles.
Priced from INR 249, Juicylicious Pizzas come with a complimentary Pepsi for dine-in or takeaway customers. The entire new range will be available across all 890+ Pizza Hut outlets in India, offering dine-in, delivery, and takeaway services.
