PNB Housing Finance’s new Diwali campaign #HarGharJagmagaye highlights the emotional and transformative journey of home buying, reinforcing its commitment to making home ownership accessible across India’s socio-economic spectrum.
The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership. It follows the parallel stories of a young couple upgrading to a bigger home, and another family aspiring to own their first affordable home. The film underscores the universal joy of enjoying festivities in a place one can call their own – Apna Ghar. The campaign has been launched across digital platforms, with a strategic focus on high-engagement platforms to maximize reach and emotional impact.
Jatul Anand, Executive Director, PNB Housing Finance, commented on the campaign, “Diwali is a time when families come together to celebrate light, prosperity, and new beginnings. Through our campaign #HarGharJagmagaye, we not only wanted to bring light in the lives of aspiring home owners, but also honour the emotional journey of fulfilling their dream. At PNB Housing, we operate across three key segments – Prime, Emerging Markets, and Affordable Housing – offering a wide spectrum of home loan solutions tailored to meet the needs of India’s diverse customer base. Our Diwali campaign also reaffirms our mission of collective nation building and enabling a brighter future for every.”
