Punjab National Bank (PNB), one of India’s leading public sector banks, has announced a strategic partnership with Sony Entertainment Television for its iconic quiz show Kaun Banega Crorepati (KBC) as the ‘Official Banking Partner’ for the show’s special Gyan Ka Rajat Mahotsav edition.
This collaboration reflects PNB’s commitment to advancing financial inclusion by offering secure, convenient, and transparent banking solutions. Through this partnership, PNB aims to tap into the immense popularity and emotional connection of Kaun Banega Crorepati to engage with millions of viewers, showcasing its comprehensive range of banking products, services, and digital solutions like the PNB ONE App.
Shri Sanjay Varshneya, CGM – Corporate Communications at PNB, expressed his enthusiasm for the partnership: “We are delighted to be the official banking partner of Kaun Banega Crorepati - Gyan Ka Rajat Mahotsav, a show that inspires and resonates with millions of Indians and celebrates the power of knowledge. This collaboration aligns perfectly with PNB’s mission to empower individuals and communities through innovative and accessible banking solutions. It also reinforces the Bank’s vision of becoming the preferred banking partner by building strong emotional connections with viewers. We look forward to this exciting journey with KBC as we continue to drive financial awareness and inclusion across the nation.”
PNB will have a prominent presence throughout the show, with exclusive on-air branding, special segments, and customer-focused initiatives. The bank has also secured comprehensive branding rights, including the presentation of branded cheques to winners and interactive assets on KBC Play Along. Additionally, digital money transfers via the PNB ONE App will be highlighted, with brand mentions narrated by host Amitabh Bachchan as contestants win their final prize amounts. The bank is also set to launch a series of digital campaigns and on-ground activations aimed at promoting financial literacy and inclusion.
Kaun Banega Crorepati, hosted by the legendary Amitabh Bachchan, has been a household name for years, inspiring millions with its engaging format and life-changing stories. Through this partnership, PNB seeks to further strengthen its connection with the Indian public while continuing its commitment to the nation’s financial growth.
