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Pocket52, a leading online poker brand under Gameskraft, has launched its vibrant new campaign, ‘Vibe Crazy Hai’. This initiative aims to boost brand recognition and establish Pocket52 as the go-to platform for poker enthusiasts. The campaign is designed to reinvigorate the joy of poker, offering an innovative and immersive gaming experience while underscoring the platform’s reliability and security.
The tagline ‘Vibe Crazy Hai’ embodies the energetic spirit of the Pocket52 experience, further enhancing its brand identity. The campaign showcases upgraded gameplay, featuring exciting new table themes such as Beach Shack, Secret Den, Godfather Action, and Vintage Texas. These themes aim to enrich the player experience and make each game more engaging. Players can also enjoy expressive in-game elements like emojis and throwables—including an Egg, Shark, Bomb, or even a Chappal—adding an interactive layer that sets Pocket52 apart in the competitive online poker landscape.
The campaign consists of three Digital Video Commercials (DVCs), each highlighting the excitement of playing poker on Pocket52. The films depict various scenarios to illustrate how the online experience mirrors the thrill of a real poker table. By showcasing relatable moments and lifelike gameplay through features like customisable themes, throwables, and emojis, the films aim to demonstrate how Pocket52 elevates online poker to an immersive level. This campaign targets both seasoned and novice players, while also appealing to a broader audience of gaming enthusiasts and fans of skill-based games. It emphasises Pocket52’s strengths—secure transactions, fast withdrawals, and a consistently reliable app experience—positioning it as a trustworthy platform for players.
Nitesh Salvi, Vice President- Business at Pocket52, stated, “With the launch of the 'Vibe Crazy Hai' campaign, Pocket52 is enhancing the online poker experience with features like throwables, emojis, and customisable themes to boost player interaction. Our aim is to provide a seamless, secure, and enjoyable platform for both experienced poker players and new gaming enthusiasts in India. As we continue to innovate, our goal is to create a world-class poker experience that players can trust.”
