Fintech firm POP has entered into an exclusive collaboration with contemporary fashion brand Saaki, offering customers the opportunity to purchase the brand’s exclusive products using POPcoins. The partnership will see Saaki's exclusive products launched through POP’s app, allowing users to make purchases at market prices.
Saaki, founded in 2020 by Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna, is known for its empowering and chic designs targeted at modern women. The collaboration is set to expand Saaki’s reach to a larger female audience in India.
“POP aims to be the choice platform for modern Indian customers and Saaki 2.0 embodies a fresh vision to offer empowering, sharp, and fuss-free outfits for women. Through Samantha’s vision for Saaki, we aim to reach a higher number of Indian women audience,” said Bhargav Errangi, founder of POP.
POPcoins, the platform’s reward currency, can be used to purchase products across various categories, including beauty, personal care, electronics, fashion, and home goods, all available on the POPclub app.
Saaki plans to launch more exclusive products on POP in the future. “Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy and on-the-go friendly —we’re deepening our commitment and support to the women who break their moulds,” said Samantha Ruth Prabhu, co-founder of Saaki.
Sushruthi Krishna added, “We’ve listened, evolved, and reimagined every detail. Our customers deserve nothing but the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity.”
Founded by former Flipkart employees, POP is a payments-to-commerce platform that allows UPI transactions while offering users rewards in the form of POPcoins. The platform curates products from direct-to-consumer (D2C) brands, targeting young, digitally savvy consumers. POP is already ranked among the top 25 UPI apps in India, with over 1 million active users.
The collaboration comes as POP sets its sights on achieving $25 million in annualised Gross Merchandise Value (GMV) by the end of 2025.
