Portronics, India’s leading consumer electronics brand, has announced its official partnership with Lucknow Super Giants (LSG) for the IPL 2025 season as their Official Sponsor. This collaboration signifies a crucial move for Portronics to strengthen its bond with India’s cricket-loving audience, while continuing its journey as a frontrunner in audio innovation.
As part of the tie-up, Portronics’ branding will be prominently featured on the lowers of the LSG jerseys throughout the season, bringing the brand closer to millions of fans who passionately follow cricket. The partnership highlights Portronics' growing focus on experience-driven marketing and its commitment to being part of the moments that unite people, enhancing the excitement of the game.
Jasmeet Singh, Founder & Director of Portronics, expressed his excitement: “We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—a shared passion uniting generations. At Portronics, we believe in enhancing life’s everyday experiences through innovation. With this partnership, we aim to amplify the energy of the game and bring fans even closer to the action through our sound solutions.”
Founded with a vision to simplify and elevate everyday tech use, Portronics now offers over 500 products across five major categories. The brand’s partnership with LSG is not just a branding opportunity—it is a strategic move aimed at tapping into the cultural relevance of cricket and aligning with significant moments that matter to its audience.
Vinay Chopra, CEO of Lucknow Super Giants, commented: “Portronics is a brand that mirrors our values—performance, innovation, and fan-first thinking. We’re delighted to welcome them into the Lucknow Super Giants family. Together, we hope to create memorable experiences for fans both on and off the pitch this season.”
Through this partnership, Portronics takes a significant step into the realm of sports marketing, gaining high emotional connection, widespread visibility, and the opportunity to be part of India’s premier entertainment event. The IPL, with its unparalleled reach and engagement, offers Portronics an ideal platform to reinforce its identity as a brand that powers everyday moments with technology that works seamlessly—and sounds amazing doing it.
