PowerDrift, one of the popular automotive channels by CarDekho Group, has surpassed 3 million subscribers on YouTube, marking a significant achievement. The channel's success is attributed to its ability to adapt to shifting audience preferences and provide engaging, authentic storytelling that resonates with automotive enthusiasts and industry stakeholders alike.
PowerDrift's diverse content formats, such as travelogues, experiential videos, and series like Game of Performance and Signal2Signal, have gained immense popularity. The channel also embraces emerging technologies like AR/VR and short-form content, keeping pace with the evolving digital landscape.
With an average viewer retention rate exceeding 65% and a loyal community that actively engages through comments and shares, PowerDrift has cultivated a devoted audience. The majority of its viewers are aged between 18 and 34, with a growing female viewership of 15%. While Tier 1 cities contribute the most to the viewership, there's a noticeable rise in engagement from Tier 2 and 3 cities, driven by practical, value-based content and regional-language adaptations.
Internationally, PowerDrift has also gained traction in markets such as the UAE, the US, and Southeast Asia, reflecting its global appeal. The channel has evolved from simple reviews to producing narratives that incorporate travel, culture, lifestyle, and adventure, capturing the imagination of a diverse audience.
Rohan Albal, Co-Founder & CEO of PowerDrift, said, “PowerDrift has always been about more than just sharing information — it’s about creating a connection with our audience through innovative and engaging storytelling. We embarked on this journey with a small team and big dreams to redefine automotive content. By combining cinematic visuals with insightful narratives, we’ve built a format that speaks to enthusiasts and casual viewers alike. Over the years, this vision has evolved into a vibrant, community-driven brand fueled by innovation and collaboration. Surpassing 3 million subscribers is not just a milestone but a reflection of our relentless drive to push boundaries and bring motoring stories to life.”
PowerDrift plans to strengthen its position as the leading destination for automotive content by diversifying its offerings and exploring new opportunities. The channel's future plans include expanding its content portfolio with international collaborations, launching new intellectual properties, and enhancing its presence in Tier 2 and Tier 3 cities.
