Senior media professional Prasanna Raghav is set to return to Zee Media as Business Head – New Initiatives, according to industry sources. Raghav previously held key roles within the Zee Group earlier in his career.
He recently resigned from TV9 Network (Associated Broadcasting Company Pvt. Ltd.), where he served as Senior Vice President and Head of Branded Content. March 10 marked his last working day at the organisation.
Raghav joined TV9 Network in 2020 and was involved in building the network’s branded content and native advertising ecosystem. During his tenure, he worked on developing a consultative, content-led sales approach that aligned editorial programming with branded content opportunities. In April 2024, he was elevated to the role of Senior Vice President.
In his role, Raghav was involved across the branded content value chain, from developing communication strategies for partner brands during the pre-sales stage to overseeing execution and post-sales servicing. His work included collaborations with government institutions, corporates and multinational brands, and he was also associated with teams exploring early content-commerce integrations within the broadcast news space.
Before joining TV9 Network, Raghav held leadership positions within the Zee Group. At Zee Media, he served as Deputy Vice President (Strategy), where he worked on revenue strategy across the network’s news platforms and DNA. Earlier, at Zee Entertainment Enterprises, he led the Innovation Studio, focusing on content-led branded solutions and new advertising formats.
Raghav began his career in journalism, working in editorial roles at The Times of India and The Indian Express, and earlier as a reporter with Oman Tribune.
