Prega News has launched a powerful campaign aimed at empowering working mothers, focusing on the balance between professional success and motherhood. The campaign gains added significance as an Ashoka University report revealed that 73% of Indian women exit their jobs after childbirth and struggle to re-join the workforce. Among those who manage to return, 48% drop out within four months of reintegration.
The new initiative showcases a military officer who successfully balances her role as a mother and a defender of the nation. By doing so, Prega News highlights that maternal love isn't measured by conforming to traditional expectations.
"What makes this campaign special is its focus on the child's perspective. Through Sanvi's heartfelt essay about her 'superhero' mother, we see how children appreciate and draw inspiration from their working mothers," Mr Chatterjee added. "This narrative challenges the guilt often imposed on working mothers by highlighting how their professional success can positively influence their children's aspirations."
The #shecancarryboth campaign builds upon Prega News' consistent commitment to women's empowerment, following last year's successful #shecancarryboth initiative. As India's premier pregnancy detection brand with an 85% market share (as per IQVIA, MAT March 24), Prega News continues to champion progressive values and challenge societal norms that limit women's potential.
