Pride of Cows has strengthened its latest campaign, What’s the Source of Your Milk?, by partnering with journalist Faye D’Souza, popular sports broadcaster Jatin Sapru and food and travel blogger Kamiya Jani from Curly Tales.
Through strategic collaborations, the campaign is reaching new and diverse audiences across news, lifestyle, and sports. Through video content and immersive storytelling, this collaboration brings the brand’s farm-to-doorstep journey to life.
“Consumers today are asking more from the brands they bring into their homes. With this campaign, we’re giving them not just a better product, but also better answers,” said Akshali Shah, Executive Director, Parag Milk Foods. “By bringing on board respected voices like Faye and Jatin, we’re taking this conversation to living rooms across India. They represent the modern Indian family that cares about what goes into their food and most importantly, where it comes from.”
The What’s the Source of Your Milk? campaign is a comprehensive 360-degree initiative spanning premium print, digital storytelling, social media engagement and influencer collaborations.
