Prime Video and leading South Korean entertainment company CJ ENM have announced a major strategic collaboration to bring the best of Korean content to international audiences. Revealed at the World Audio Visual & Entertainment Summit (WAVES) in Mumbai, this multi-year deal will see Prime Video stream CJ ENM’s new and existing titles in over 240 countries and territories worldwide, excluding Korea and China.
The rollout begins in June 2025 with the exclusive launch of the fantasy romance drama Head Over Heels. The partnership includes content from CJ ENM’s subsidiaries, Studio Dragon and CJ ENM STUDIOS, alongside a curated selection from CJ ENM’s catalogue. Fan favourites like Her Private Life, Another Miss Oh, and the thriller series Mouse will join Prime Video’s global library.
All upcoming Korean titles under this collaboration will be accessible with subtitles in 28 languages and dubbing in 11, increasing accessibility and appeal for diverse audiences.
“This strategic collaboration with CJ ENM reinforces Prime Video's commitment to bringing the best of Korean entertainment to our customers worldwide,” said Kelly Day, head of International & VP, Prime Video. “Korean content continues to resonate deeply with global audiences. We've witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband, No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference.”
Gaurav Gandhi, vice president, APAC & MENA, Prime Video, added: “At Prime Video, our ambition is to be the first-choice entertainment hub for consumers. From the best of global content, to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favourite story. As Korean content continues to find massive audiences worldwide, we're thrilled to bring these captivating narratives exclusively to our worldwide audiences.”
Jangho Seo, Executive Vice President of CJ ENM’s content business division, expressed enthusiasm for the partnership: “We're thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience. Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We've already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling. Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere.”
Prime members will be able to access this expanded slate of Korean content at no extra cost as part of their membership.
