Nutrition brands, including The Whole Truth, Wellbeing Nutrition, and Naturaltein, have been verified by Luke Coutinho’s independent platform, You Care Lifestyle (YCL). Through a rigorous third-party lab testing process, these products were assessed for nutritional accuracy, heavy metals, aflatoxins, hormone residues, and amino acid profiling. YCL has verified these brands with the Pink Tiger stamp which recognizes brands committed to ingredient transparency, safety, and clean-label integrity.
A recent Consumer Report analysis and study reported that 40% of the 133 protein powder products they tested had elevated levels of heavy metals. In addition to heavy metals, amino spiking, a deceptive practice where manufacturers add inexpensive amino acids like glycine or taurine to inflate protein content continues to be a concern.
Many unverified products claiming 25–30g of protein per scoop were found, through Amino Acid Profiling, to contain less than 80% of the claimed essential amino acids. Additionally, a transparent analysis of 36 popular protein supplement products sold in India reported that 14% contained detectable levels of harmful fungal aflatoxins.
You Care Lifestyle (YCL), is an independent verification platform that addresses mislabeling and misinformation in the health and wellness sector. All products showcasing the Pink Tiger stamp are rigorously tested through a multi-level process to ensure they are made using contaminant-free, high-quality ingredients. The initiative seeks to enable brands to prioritise product integrity while empowering consumers to make informed purchasing decisions.
Luke Coutinho, Founder of YCL, said, “The adulteration in protein powders is far more common than most people realise. From hidden sugars and fillers to harmful toxins, these are products people put into their bodies every single day, believing they’re doing something good for their health, when in reality, they may be causing long-term harm. That’s why it’s so encouraging to see founders stepping up to prove their commitment to honesty and quality.
Commenting on the achievement, the spokesperson of Wellbeing Nutrition said, “The Pink Tiger stamp reaffirms our unwavering commitment to clean and safe nutrition. In a space crowded with unverified claims, this independent validation gives our consumers the confidence that every Pink Tiger Verified Wellbeing Nutrition product is backed by integrity, transparency, and science.”
The Pink Tiger stamp, where pink represents care and wellness, and the tiger stands for vigilance and strength. Consumers can rest assured that the Pink Tiger Stamped products have been put through a deep inspection mechanism to ensure safety and legitimacy. With the Pink Tiger verification the brands can continue to provide clean, honest, and science-backed wellness solutions to a health-conscious India.
