Publicis Groupe has announced the appointment of Scott Hagedorn as Chief Executive Officer and Sam Levine Archer as Chief Strategy Officer of Marcel, its agentic activation platform.
In these newly created roles, Hagedorn and Archer will lead the expansion of Marcel and its portfolio of agentic growth solutions, combining Publicis' proprietary data, technology and expertise to help clients accelerate business growth. They will be responsible for expanding Marcel’s offering om areas including influencer and creator marketing, sports and culture, content intelligence and AEO and GEO.
Over the past four years, Hagedorn and Archer have played a central role in Publicis' data and AI transformation, serving as Chief Solutions Architect and Chief Solutions Officer respectively, and helping develop the products and services that differentiate the Groupe's offering and deliver measurable results for clients.
Carla Serrano, Global CSO of Publicis Groupe commented, “Today, Marcel brings together the unmatched data, technology and human talent of Publicis to build specialised agents, unlocking spaces beyond the reach of standalone AI platforms. Now, with Scott and Sam at the helm, we’re taking this further, developing a new generation of secure agentic growth solutions across dynamic marketing levers like social, influencer, LLM and earned, passion-points like sports and live experiences, and AI-powered discovery and commerce to unleash new opportunities for our clients and for Publicis.”
